Privacy Policy

Effective Date: January 1, 2026

Last Updated: January 1, 2026

Prime Water Systems ("we," "us," "our," or "Company") operates primewatersystems.ca (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, features, and functionality.

Please read this Privacy Policy carefully. By accessing and using primewatersystems.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We collect information in the following ways:

• Personal Information: When you voluntarily submit forms on our Website, we may collect your name, email address, phone number, and other contact information.
• IP Address: We automatically collect your Internet Protocol (IP) address to identify your location and device.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your browsing behavior and preferences.
• Usage Data: We collect information about how you interact with our Website, including pages visited, time spent on pages, clicks, and referral sources.
• Device Information: We may collect information about your device, browser type, operating system, and device identifiers.

2. How We Use Information

We use the information we collect for the following purposes:

• Analytics: To understand how users interact with our Website and analyze traffic patterns.
• Affiliate Tracking: To track affiliate referrals, commissions, and performance metrics related to casino partner links and promotions.
• Site Improvement: To enhance Website functionality, user experience, and content relevance.
• Communication: To respond to inquiries and send promotional emails (with your consent).
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Fraud Prevention: To detect and prevent fraudulent or unauthorized activities.

3. Cookie Policy

Types of Cookies We Use:

• Essential Cookies: Necessary for Website functionality and security.
• Analytics Cookies: Track user behavior to improve our Website and understand usage patterns.
• Affiliate Tracking Cookies: Monitor clicks, referrals, and conversions related to casino affiliate links.
• Marketing Cookies: Used for retargeting and personalized advertising purposes.

Cookie Opt-Out Options:

• You can disable cookies through your browser settings. Instructions are available on most browser help pages.
• You can opt out of analytics tracking by adjusting your browser's "Do Not Track" settings.
• You may opt out of targeted advertising through industry opt-out tools such as the Digital Advertising Alliance of Canada (DAAC).
• Please note that disabling cookies may affect Website functionality and your user experience.

4. Third-Party Links

Our Website contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites.

When you click on links to casino partners or other affiliated sites, you are subject to their privacy policies and terms of service. We strongly encourage you to review the privacy policies of all third-party websites before providing any personal information.

We do not control how third parties collect, use, or protect your data. Any information you provide to these external websites is at your own risk.

5. Your Rights

Canadian Privacy Rights:

Under Canadian privacy legislation (including the Personal Information Protection and Electronic Documents Act and provincial privacy laws), you have the following rights:

• Right to Access: You may request access to personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request deletion of your personal information, subject to legal retention obligations.
• Right to Opt-Out: You may opt out of marketing communications and certain data collection practices.
• Right to Portability: You may request your personal information in a portable format.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

• Affiliate transaction records are retained for at least 7 years for financial and legal compliance purposes.
• Analytics and usage data may be retained for up to 2 years.
• Cookie data is retained according to the specific cookie's lifespan (typically 6 months to 2 years).
• Personal information provided through contact forms is retained for 1-3 years unless you request deletion.

If you request deletion, we will remove your personal information unless we are required by law to retain it for compliance, fraud prevention, or other legitimate legal purposes.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Prime Water Systems
Email: privacy@primewatersystems.ca
Website: primewatersystems.ca

We will respond to your inquiry within 30 business days. If you are not satisfied with our response, you may file a complaint with your provincial privacy commissioner or regulatory authority.

Disclaimer: This Privacy Policy is subject to change without notice. We recommend reviewing this policy periodically for updates. Continued use of our Website following modifications constitutes your acceptance of the updated Privacy Policy.